What is this project?

Picture Esque was a hypothetical brand, and artistic experiment with the purpose of immortalising memories. The design uses bright pastel colours for a light and positive feeling. The brand centers around bespoke, handcrafted photo frames, designed to spotlight the images and bring out the story within.

What decisions were made that lead to

the final design?

I decided that I wanted to make custom photoframes prior to the creation of the brand identity, so this brand identity was created with the intention of creating a warm, homely and nostalgic feeling.

What skills did you develop?

This project allowed me to develop my skills of creating a bespoke brand identity, identifying appropriate typography and colour choices in regard to a specific prompt, photographic skills and perhaps most importantly creating a unique, replicable and sustainable product.

Why is this relevant to your work?

Beyond the brand development side of this project, the frames showcase my artistic ability and ingenuity. This project allowed me to show my ability to create beautiful art pieces, and then justify them using my vast design knowledge.

The Outcome

The final outcome is one of my best projects. The frames turned out very well and the brand identiy brings everything together very well.