What is this project about?

“Mewni” was a hypothetical application created to enhance the experience of university by assisting with scheduling, motivation and transportation. The app was created for an individual to solve a key pain point in her life. After a series of interviews, uni and transportation were identified as her primary pain points, so the objective was to create a tool to assist with this problem as much as possible.

What considerations were made
when creating the app?

When creating the app, the priority was to ensure that it remained calming and reassuring, without using manipulative techniques or malicious tactics to keep the user hooked. Working with my client, we designed the app to help her organise her university assessments, public transportation and to have it be fun and engaging.

The brand behind it all

Mewni’s branding was created with the same objective in mind as the application - reduce anxiety and ensure a seamless, frictionless experience. Blues and greens were chosen due to their calming nature, and the cats were included to serve as motivation for the user.

What was the vision?

The vision for this product was to create a seamless experience for the user, that allowed her to manage her anxiety with university and travel. We always intended for the app to have a night sky aesthetic, however the specific vector style we finished with was a result of rigorous experimentation.

The final outcome

The final product was a very thoughtfully and deliberately designed brand and application that accomplishes the objective of a calming, organisational application targeted directly at my client.